Kenra Professional Brightening Shampoo eliminates brassy tones to enhance blonde, gray, and silver hair. 

Features & Benefits:
Advanced Brightening Technology to increase brightness by up to 80%
Prevents oil buildup to reduce frequent washing
Increases manageability by up to 20% after first use
Formulated for daily color maintenance

Massage into wet hair, add water to lather.
Rinse.
Follow with Kenra Brightening Conditioner.

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Benzyl Alcohol,Fragrance/Parfum, Sodium Chloride, Hydrolyze Keratin,Disodium Edta, Citric Acid, Dehydroacetic Acid, Starch Hydroxypropyltrimonium Chloride, Benzophenone-4, Violet 2 Ci 60730, Benzyl Salicylate, Butylphenyl Methylpropional, Citral, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool