Kenra Professional Platinum Color Charge Shampoo is a color extending shampoo that extends color up to 50 shampoos. Enriched with high-performance fade-fighting technology this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Recharges brilliance vibrancy & longevity of hair color up to 50 shampoos.

Features & Benefits:
Enriched with Fade-Fighting Technology
Locks color pigments inside the hair's cuticle for maximum color retention
Ideal for all hair types & colors
Formulated without added sulfates parabens & sodium chloride

Massage and lather into damp hair.
Rinse thoroughly.
Follow with Kenra Platinum Color Charge Conditioner.

AQUA/WATER/ EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, DIMETHYL LAURAMIDE/MYRISTAMIDE, GLYCERIN, POLYQUATERNIUM-55, GLYCOL DISTEARATE, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DEHYDROACETIC ACID, BENZYL ALCOHOL, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, CITRONELLOL, COUMARIN, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL