BES HI/FI is a Creamy Permanent Color that guaranties the perfect coverage of un-pigmented hair thanks to a Violet/Blue base and a power of lift up to a 5 levels. The herbal Liposomes contained in the cream are carriers of micro-pigments that gently oxidize the natural Melanin deep inside the hair cortex in order to preserve an intense color reflection. They combine with the Wheat protein, which provides treatment, the Glycoldistearate the shine and 5 different acidic developers in order to procure the best insurance for a lasting result of the coloration.
This innovative Permanent Color Cream /Gel is one of the first around the world that has Zero Ammonia (replaced by MEA) and Zero PPD ( colorant) which are responsible for most common allergies. REGAL ZERO combines 5 Red Fruits Extracts that protect and treat the scalp while liberating a pleasant perfume and 5 Naturals Elements (Bee wax, Soy, Flax seeds, Cashmere and Silk) to highly hydrate, detangle and procure shine to the Hair Keratine. All of these qualities to ensure a perfect lasting coloring result and the most respect to the natural hair and scalp conditions.