Natural Blonde Color+ Shampoo gently cleanses the hair while adding rich, natural blonde tones to each strand.This product is also ideal for non-color treated hair to add a hint of color. UV & Color protection formula. 100% vegan. Sulfate-free. Amine-free. DEA-free. MEA-free. Betaine-free. EDTA-free. Paraben-free. Gluten-free. Cruelty-free.