New Attitude Permanent Hair Color

The New Attitude

New Attitude includes wheat proteins, olive oil and apricot extract. Botanical extracts give the hair softness, strength and shine, and Integrity 41(derived from sunflowers), z.one's patented ingredient which guarantees a better and longer lasting result, are included in both the coloring cream and the developers. A fabulous hair color that performs beautifully and is perfectly priced for today's colorist.

z.one color the new attitude / a new attitude in coloring hair, an advanced system in permanent coloring.

A conditioning colour creme for perfect gray hair coverage, incredible shine and vibrant colors.
/ intense and brilliant colors with maximum scalp and hair protection
/ advanced pigments guarantee intense, uniform and long lasting results
/ total coverage of gray hair with natural and shiny results
/ minimum content of ammonia with a moderate pH
/ leaves hair shiny, vital, conditioned and intensively colored
/ a predictable color result, practical and simple to use
/ a soft cream for easy application, mixing and optimum output
/ a pleasant fragrance of natural apricot
/ a complete range to allow infinite color shades
/ a "plus" series for resistant gray hair


product name & #
# 1 Black
# 2 Darkest Brown
# 3 Dark Brown
# 4 Medium Brown
# 5 Light Brown
# 6 Dark Blond
# 7 Medium Blond
# 8 Light Blond
# 9 Very Light Blond
# 10 Platinum Lightest Blond
# 4.03 Natural Warm Medium Brown
# 5.03 Copper Golden Light Brown
# 6.03 Natural Warm Dark Blond
# 7.03 Natural Warm Blond
# 8.03 Natural Warm Light Blond
# 9.03 Natural Warm Very Light Blond
# 10.03 Nat. Warm Plat. Lightest Blond
# 5e Natural Exotic Light Brown
# 6e Natural Exotic Dark Blond
# 7e Natural Exotic Medium Blond
# 8e Natural Exotic Light Blond
# 5.01 Natural Ash Light Brown
# 6.01 Natural Ash Dark Blond
# 7.01 Natural Ash Medium Blond
# 8.01 Natural Ash Light Blond
# 9.01 Natural Ash Very Light Blond
# 5.1 Ash Light Brown
# 6.1 Ash Dark Blond
# 7.1 Ash Medium Blond
# 8.1 Ash Light Blond
# 10.1 Ash Platinum Lightest Blond
# 5.3 Golden Light Brown
# 5.34 Golden Copper Light Brown
# 6.3 Golden Dark Blond
# 6.34 Golden Copper Dark Blond
# 7.33 Warm Golden Medium Blond
# 7.34 Golden Copper Medium Blond
# 8.33 Warm Golden Light Blond
# 8.34 Copper Golden Light Blond
# 9.33 Warm Golden Very Light Blond
# Dark Chocolate
# Cinnamon
# Cookie
# Creme Brule'
# Tobacco
# Beige Tobacco
# Golden Tobacco
# 4.4 Copper Medium Brown
# 5.4 Copper Light Brown
# 6.4 Copper Dark Blond
# 6.43 Golden Copper Dark Blond
# 7.43 Golden Copper Medium Blond
# 7.44 Intense Copper Medium Blond
# 8.43 Golden Copper Light Blond
# 8.44 Intense Copper Light Blond
# 8.35 Mahagony Golden Light Blond
# 4.5 Mahagony Medium Brown
# 5.5 Mahagony Light Brown
# 6.5 Mahagony Dark Blond
# 7.5 Mahagony Medium Blond
# 8.5 Mahagony Light Blond
# 5.6 Red Light Brown
# 5.66 Intense Red Light Brown
# 6.6 Red Dark Brown
# 6.66 Intense Red Dark Blond
# 7.64 Red Copper Medium Blond
# 7.66 Intense Red Medium Blond
# 8.66 Intense Red Light Blond
# 4.7 Violet Medium Brown
# 4.76 Violet Red Medium Brown
# 5.7 Violet Light Brown
# 5.77 Intensive Violet Light Brown
# 6.7 Violet Dark Blond
# 7.76 Violet Red Medium Blond
# 900 Natural Ultra Blond
# 901 Ash Ultra Blond
# 903 Gold Ultra Blond
# 907 Natural Violet Ultra Blond
# 1000 Natural Ultra Light Blond
# 1001 Ash Ultra Light Blond
# 1003 Gold Ultra Light Blond
# 1007 Violet Ultra Light Blond
# 4+ Medium Brown Plus
# 5+ Light Brown Plus
# 6+ Dark Blond Plus
# 7+ Medium Blond Plus
# 8+ Light Blond Plus
# 9+ Very Light Blond Plus
# BB Blue Black
# Y Yellow
# S Silver
# V Violet
# O Orange
# R Red
# B Blue
# C Clear

product name
H2O2 oxidizing emulsion 10 VOL
H2O2 oxidizing emulsion 20 VOL
H2O2 oxidizing emulsion 30 VOL
H2O2 oxidizing emulsion 30 VOL

NanoBioGenius Technology, a revolutionary discovery for health and hair beauty, is a patented system based on Nanotechnology, enabling the specific active ingredients present in the formulation to be changed into extremely small particles, encapsulating them in multi-layer nanospheres. This allows easy, fast penetration and intense, deep, long-lasting action. The hair is restructured, strengthened and moisturized, ensuring long-lasting shine and beauty and improved color stability.