BES

http://www.besbeautyscience.com/en

Hi-Fi Permanent Hair Color with liposomes:
What liposomes do:
• Diminish the size of pigments
• Aid in penetration
• Virtually eliminate the need for ammonia (Hi-Fi contains 0.89% ammonia — less than 1%, with no ammonia substitutes)
• Condition the hair
Details about Hi-Fi:
• 104 Nuances, 12 Series
• 85% pigmentation: In most brands of hair color, shades in series other than the natural series are formulated with about 50% natural + 50% ‘base color,’ or predominant tone, such as red, gold, copper, etc. Hi-Fi is 15% natural and 85% red, gold, copper, etc. This creates very vibrant colors and eliminates ‘brown outs’ from repeatedly pulling color through to the ends
• Natural series… cooler base than natural series in most other brands to help control warmth (if desired)
• Compared with other brands, there is a noticeable reduction in fading & increase in shine with Hi-Fi
• Universal Numbering System: 10 levels in a variety of Series: .0 Natural, .1 Ash, .2 Violet, .3 Gold, .4 Copper, .5 Mahogany, .6 Red, .7 Tobacco, .8 Beige, .9 Blue, plus a large selection of unique shades
• Two series for enhanced gray coverage: either may be added to target colors
1) Natural Series
2) Gold Beige Series (6.38, 7.38, 8.38, 9.38, 10.38), the only ‘warm/cool’ series for gray coverage, good choice for high percentage gray

Other products from BES:
Intensives: • Pure pigment only – Direct Color pigment additive for intensity of tone, ideal for customizing your clients’ colors. May be used with BES Hi-Fi Permanent Hair Color or BES Soft Color. Available in Red (.66), Violet (.22), Red Violet (.62), Orange (.44) and Yellow (.33)
Kontrast Hair Color: • Color that lifts color — lifts up to 4 levels on virgin hair, up to 3 levels on color-treated hair
• Fashion-forward shades
• 6 varieties of red, 1 shade of gold (especially useful for creating caramel highlights)
Lighteners
Decobes Mela — White Powder, tub
Decobes Kompact — Blue Powder, tub
Decobes Oil
Decobes Crème Lightener
Decobes Remover: Removes only artificial pigment
Soft Color
• Deposit – only color, also great for refreshing lengths and ends
• 48 nuances
• 3 colors in 1, used with 3 different activators
• Ammonia-free


http://www.besbeautyscience.com/en/